As the world around us changes, the enduring principles of public relations continue to increase in importance. They consistently sculpt our decision making and counsel to peers and leaders of organizations.

Accreditation sets standards of practice, legitimizes our profession and builds accountability by identifying those who have demonstrated broad business and communications knowledge, strategic perspective and sound professional judgment in the field.

Accreditation in Public Relations (APR) also demonstrates a commitment to lifelong learning and serves as a source of great personal pride for public relations practitioners, including those recently granted Accreditation.