2023 District Conference

‘Get Loud’ at PRSA SunCon23 July 27-28 in Miami

July 27-28, 2023

Biscayne Bay Campus – Florida International University

Mark your calendars! The PRSA Sunshine District’s annual conference, SunCon23 Presented by Muck Rack, will be held July 27-28 in Miami at the Biscayne Bay Campus of Florida International University.

This year’s theme is “Get Loud,” a chance to amplify the latest tools, trends, and ideas to inspire the professional pursuits of PR practitioners across the state.

Here are the top five reasons to attend:

Presentations from experts on various communications strategies and breakout sessions where you will learn new concepts that you can apply at work
Networking opportunities with your peers from across the Sunshine State
The Radiance Awards will honor the best work by Florida communicators in the previous year
Keynote talks from nationally recognized professionals
QuickStart volunteer training for current and prospective PRSA chapter and district leaders on July 27

On Thursday, July 27, join us from 5-7 p.m. to officially kick off the start of SunCon23 at our welcome/opening cocktail reception. Here you can network, cheers old friends and new, and plan the sessions you’ll attend the next day.

On Friday, July 28, we’re pleased to share that strategic communications expert, advocate, and noted thought leader Jennifer R. Hudson, APR, will be the morning keynote, PRSA Chair Michelle Egan, APR, Fellow PRSA, will keynote the conference’s Radiance Awards Luncheon, and Muck Rack cofounder and CEO Gregory Galant will serve as moderator of the closing keynote panel.

In anticipation of the big day, we’ve curated a dynamic program that promises to engage, educate and empower attendees. Consisting of 12 sessions with over 30 speakers, including cases from Lockheed Martin Missiles and Fire Control, Waffle House, and Broward Health, here’s a glimpse of what you can expect:

EVENT PROGRAM

PRSA Miami and Greater Fort Lauderdale chapters are jointly hosting this event. Please join our email list for updates on registration, hotels, speakers, and more!

Photos

Looking for photos from the event? Visit the link below to view photos from this year’s event, captured by Jacqueline Marie Photography.

VIEW PHOTOS

Registration

Registration for this event is closed. If you are registered to attend, please see important Know Before You Go details linked below.

KNOW BEFORE YOU GO

Accommodations

Solé Miami, A Noble House Resort

17315 Collins Avenue
Sunny Isles Beach, FL 33160

BOOK ONLINE

Speakers

JENNIFER R. HUDSON, APR

Opening Keynote Speaker

For nearly 30 years, Jennifer has sought to broaden the role of public relations. She has spoken on podcasts, countless magazine interviews, and events for public relations, human resources, and fundraising professionals. Event topics focused on the need for PR pros and organizations to embrace strategic communications as a de facto approach to their work. You’ll experience Jennifer’s passion in July when she’ll encourage all of us to move beyond the limiting “PR = media” mindset and boldly embrace the trusted strategic advisor shoes we’re meant to fill!

In her quest to change the world one PR pro at a time, Jennifer will help you step up and transform your career– and our industry. In her SunCon23 keynote, she will:

Inspire PR pros to see themselves at the center of all things communications – as protectors of the brand and strong accountability partners who encourage leaders and their teams to uphold an organization’s core values, champion diversity, equity, inclusion, and belonging in the workplace, build trust with customers, and serve their communities.
Show you how to embrace communications planning and messaging frameworks so you can develop greater confidence in demonstrating the real power of public relations and become the trusted strategic advisor organizations need.
Use case studies, best practices, and anecdotes from her career highlighting how people and organizations are transformed when communicators fully enter their PR superpowers.

Click here to learn more about Jennifer and connect with her on LinkedIn!

MICHELLE EGAN, APR, FELLOW PRSA, CHAIR

Keynote Speaker – Radiance Awards Luncheon Presented by Publix

For three decades, Michelle Egan, APR, Fellow PRSA, has applied her strategic communication skills to advance the reputations of government, nonprofit and private sector organizations. Her career includes public relations positions at Junior Achievement, Anchorage Economic Development Corporation, the Anchorage School District and Alyeska Pipeline Service Company.

As Chief Communications Officer for Alyeska Pipeline Service Company, Egan directs internal and external communications for the company charged with operating the TransAlaska Pipeline System. Accredited in 2001, Egan has volunteered with PRSA for 20 years and was president of the Alaska Chapter in 2016. She joined the PRSA Board of Directors in 2018 and served two terms as Treasurer. Egan’s committee service includes the executive, finance, human resources and CEO search committees.

Her passion for the community and social justice runs deep as she volunteers her time with Special Olympics, Catholic Social Services and the Board of Directors of the Anchorage Water and Wastewater Utility. She is sought after as a public speaker and trainer and is considered an expert on topics such as message development, crisis communications, ethics and advising leaders.

Egan is a graduate of Boston College and has a master’s degree in strategic communication and leadership from Seton Hall University.

GREGORY GALANT

Closing Keynote Panel Moderator

Gregory Galant is the cofounder and CEO of Muck Rack, the Public Relations Management platform that helps organizations find the right journalists to pitch, report on media coverage and prove the value of their work. It’s used by thousands of organizations, including Google, International Rescue Committee, Pfizer, Golin, Zapier and Duolingo. Journalists use Muck Rack’s free tools to showcase their portfolios, analyze news about any topic, and measure the impact of their stories.

Greg’s also the co-creator and executive producer of The Shorty Awards, which honor the best of social media. Past winners include Lizzo, Ricky Gervais, Rebel Wilson, Trevor Noah, Conan O’Brien, Issa Rae, Marques Brownlee, Sesame Street, Neil Patrick Harris, Mike Bloomberg and NASA.

In 2021, Greg launched The Work Remotely Forever Pledge, a commitment by business leaders who promise not to force their employees to work from an office. Since launching, more than 75 companies have signed on.

Greg is a frequent speaker and writer on topics related to social media, marketing, PR, entrepreneurship, remote work and journalism. He’s presented at SXSW, Web Summit, Harvard Business School, Le Web and The International Journalism Festival, and his columns have appeared in Fortune, Forbes and Business Insider.

2023 Radiance Awards

The Radiance Awards Presented by Publix celebrate outstanding strategic public relations efforts by Florida practitioners and organizations. Learn more about these statewide awards.

2023 RADIANCE AWARDS