2018 Radiance Awards

The Radiance Awards recognize outstanding strategic public relations programs by Florida practitioners and organizations. The statewide awards recognize the highest levels of professional achievement. The awards highlight PR campaigns and tactics that demonstrate excellence in research, planning, implementation and evaluation, as well as individuals who have shown great commitment to the profession. Submissions are now closed for the 2018 PRSA Sunshine Radiance Awards.

To ensure transparency in the judging process, PRSA Sunshine District’s Radiance Awards are scored by a PRSA chapter outside of the Sunshine District. Below are the winners of the Radiance Awards from years prior.

Radiance Awards Winners

JUDGES’ AWARD

Southwest Florida Water Management District (2018)
My Home. My Springs. Social Media Campaign

Syniverse (2017)
Exposing the Privacy Predicament

Mission, Vision, Values Campaign (2016)
Southwest Florida Water Management District

Baptist Health Introduces Primary Care Services (2015)
Baptist Health South Florida

Drive Electric Orlando Launch Event (2014)
Curley & Pynn

CAMPAIGNS – CRISIS COMMUNICATIONS

Orange County Government (2018)
Orange County Hurricane Irma Response

Orange County Government (2017)
Orange County Hurricane Matthew Response

60 Minutes Threatens (2016)
Edelman Orlando

CAMPAIGNS – MARKETING CONSUMER SERVICES

New Orleans Convention & Visitors Bureau (2018)
DEVENEY

National Airlines Launch of Scheduled Passenger Service (2016)
Curley & Pynn

In the Driver’s Seat (2015)
Tax Collector, Palm Beach County

Fill It. Tilt It. That’s How We Roll! (2014)
Hillsborough County Communications & Digital Media Services

CAMPAIGNS – PUBLIC SERVICE

Crystal River Kings Bay Minimum Flows Outreach (2018)
Southwest Florida Water Management District

Edelman (2017)
Heal Orlando

Put it Down Campaign (2016)
Media Relations Group, LLC

WeatherBug Weather System (2015)
East County Water Control District

Yoga for the Cure (2014)
Susan G. Komen Southwest Florida

CAMPAIGNS – EXTERNAL COMMUNICATIONS

Opening of The Glass Knife (2018)
Curley & Pynn

accesso® PrismSM Launch (2017)
Curley & Pynn

CAMPAIGNS – SOCIAL MEDIA

Procession of the Species Facebook Event Page (2018)
St. Lucie County Board of County Commissioners

TACTICS – ANNUAL REPORTS

Dollars & Sense (2018)
Clerk of the Circuit Court, St. Lucie County

Dollars & Sense (2017)
Clerk of the Circuit Court, St. Lucie County

Commitment to Our Customers (2016)
The Main Street America Group

Dollars & Sense: Your Practical Guide to County Finances (2015)
Clerk of the Circuit Court, St. Lucie County

Dollars & Sense: Your Practical Guide to County Finances (2014)
Clerk of the Circuit Court, St. Lucie County

TACTICS – BROCHURES

Professional Advisor Brochure (2018)
Community Foundation for Palm Beach and Martin Counties

Weedoo Shoreline Workboats (2016)
Galanaugh & Company

Troop Leader Recruitment Folder (2015)
Girl Scouts of Southeast Florida

Decades of Timeless Design – First Firm Monograph (2014)
HuntonBrady Architects

TACTICS – MEDIA RELATIONS

X-Suit, Most Funded Suit in Kickstarter History (2018)
PR MEDIA NOW

Million Dollar Travel Pillow Kickstarter Campaign (2017)
PR MEDIA NOW

It Works! Little Bokeelia Island Purchase Agreement (2016)
Axia Public Relations

Dr. Aileen Marty, FIU’s Ebola Fighter (2015)
Florida International University

TACTICS – WEBSITES

NSU MD Website (2018) (External)
Nova Southeastern University

ClerkNet (2018) (Intranets)
Clerk of the Circuit Court, St. Lucie County

Orange County Government’s Newsroom Transformation (2016)
Orange County Government

www.StLucieClerk.com (2015)
Clerk of the Circuit Court, St. Lucie County

“Serving you.” Website ePay Initiative (2014)
Constitutional Tax Collector, Palm Beach County

INDIVIDUAL – TRAILBLAZER

Corrie Keller, APR, Palm Beach Chapter (2018)
Community Foundation for Palm Beach and Martin Counties

Rebecca Seelig, APR, Palm Beach Chapter (2017)
Palm Beach Public Relations

Angela Walters, MBA, APR, Tampa Bay Chapter (2016)
Hillsborough Community College

Joseph Abreu, APR, Palm Beach Chapter (2015)
Clerk of the Circuit Court, St. Lucie County

Cyndee Woolley, APR, Gulf Coast Chapter (2014)
C2Communications

CAMPAIGNS – INTERNAL COMMUNICATIONS

Southwest Florida Water Management District (2017)
Your Health Matters

2015 In Service Day – Learn. Grow. Excel. Repeat. (2016)
Constitutional Tax Collector, Serving Palm Beach County

Financial Wellness Campaign (2015)
Clerk & Comptroller, Palm Beach County

Community Support and United Way Campaign (2014)
Wells Fargo

CAMPAIGNS – MULTICULTURAL & DIVERSITY

Adrienne Arsht Center for the Performing Arts of Miami Dade County: Flamenco Festival Miami (2018)
rbb Communications

Celebrating 25 Years of the Fertility & IVY Center of Miami (2016)
SRP Communication & Brand Design

Monster Jam Crushes into the Hispanic Market (2014)
FELD Entertainment

CAMPAIGNS – SPECIAL EVENTS – ONE DAY

JM Lexus: Lexus Plus Program Launch (2018)
MDG Advertising

Southwest Florida Water Management District (2017)
Rock Ponds Ecosystem Restoration Dedication

Passport Day (2016)
Clerk & Comptroller, Palm Beach County

Operation Green Light (2015)
Clerk & Comptroller, Palm Beach County

Massage Envy Spa’s Healing Hands for Arthritis (2014)
Fish Consulting

CAMPAIGNS – INTEGRATED COMMUNICATIONS

Orange County Orlando United Day Entry (2018)
Orange County Government

Florida High Tech Corridor Integrated Communications (2017)
Curley & Pynn

TACTICS – AUDIO/VISUAL PRODUCTIONS

Charitable Giving Funds Video (2018) (Long-Form Production)
Community Foundation for Palm Beach and Martin Counties

JM Lexus: Forever Pioneering – Lexus Plus (2018) (Short-Form Production)
MDG Advertising

The Withlacoochee River Watershed Initiative Video (2016)
Southwest Florida Water Management District

Springs Team Video (2015)
Southwest Florida Water Management District

TACTICS – MAGAZINES/PERIODICALS

florida.HIGH.TECH 2017 (2018) (Magazines – External)
Curley & Pynn – Florida High Tech Corridor Council

Moffitt Cancer Center (2017)
Moffitt Cancer Center Momentum 30th Anniversary Edition

florida.HIGH.TECH 2015 (2016)
Curley & Pynn – Florida High Tech Corridor Council

Acosta Spirit Magazine (2015)
Acosta Sales & Marketing

florida.HIGH.TECH 2013 (2014)
Curley & Pynn – Florida High Tech Corridor Council

TACTICS – NEWSLETTERS

Palm Beach Atlantic University (2017)
Digital Advent Guide

Acosta 360° Family of Newsletters (2016)
Acosta

Think Green (2015)
Waste Management

Florida Hospital Providing the “Best in Care” for Central Florida (2014)
Florida Hospital

TACTICS – WRITING

MDG Insights Byline Series (2018) (Feature Story)
MDG Advertising

The Bristol Employs Mass Media Super Bowl Commercial (2018) (News Releases)
Galanaugh & Company

2015 Induction Commemorative Book (2016)
World Golf Hall of Fame & Museum

Take Control, Set your own Biological Clock (2015)
Fertility & IVF Center of Miami, SRP Communication & Brand Design

Social Unrest through the Alligator’s Lens (2014)
UF College of Journalism and Communications

DISTINGUISHED SERVICE AWARD

Charles R. Suits, APR, Fellow PRSA (2018)

Geri Evans, APR, Fellow PRSA (2017)

CAMPAIGNS – COMMUNITY RELATIONS

Southwest Florida Water Management District (2018)
My Home. My Springs. Campaign

rbb Communications (2017)
Manatee Lagoon – An FPL Eco-Discovery Center

Days of Service – Supporting Our Local Communities (2016)
Wells Fargo

Seminole County Penny Sales Tax Public Information Campaign (2015)
Consensus Communications

Largo Recycles More, Mixed Recycling Campaign (2014)
City of Largo

CAMPAIGNS – MARKETING CONSUMER PRODUCTS

Hampton by Hilton: The Seekender (2016)
rbb Communications

Disney’s MyMagic+ (2015)
Disney Parks & Resorts

CAMPAIGNS – PUBLIC AFFAIRS & GOVERNMENT RELATIONS

Polk County Regional Water Initiative (2018)
Southwest Florida Water Management District

Edelman (2017)
A Signature Moment for the Everglades

Legislative Changes Community Solutions and a New Special District (2016)
Lehigh Acres Municipal Services Improvement District

Moffitt Day (2015)
Moffitt Cancer Center

Palm Beach County Day (2014)
Palm Beach County Public Affairs

CAMPAIGNS – SPECIAL EVENTS – TWO OR MORE DAYS

Adrienne Arsht Center for the Performing Arts of Miami Dade County: Flamenco Festival Miami (2018)
rbb Communications

rbb Communications (2017)
“Vibrant@10”: Celebrating 10 Years of Excellence and Community Engagement Through the Arts

The Time is Now (2016)
Palm Beach Atlantic University

Ruth’s Chris Steak House Grand Openings (2015)
Ruth’s Chris Steak House, DEVENEY

Baptist Health Goes Pink (2014)
Baptist Health South Florida

CAMPAIGNS – REPUTATION MANAGEMENT

Dispelling 5G Hype: Navigating LTE Trade Winds (2018)
Syniverse

HCP Associates (2017)
Ybor City Development Corporation

TACTICS – WRITING – BLOGS

MDG Insights Blog (2018)
MDG Advertising

Southwest Florida Water Management District (2017)
WaterMaters Blog

Curley & Pynn Blog Challenge (2015)
Curley & Pynn

TACTICS – MEDIA KITS

University Medical Center New Orleans (2016)
DEVENEY

Quail Ridge Country Club’s Online Media Kit (2015)
Quail Ridge Country Club, Palm Beach Public Relations

LATIN Media Kit (2014)
Medtronic Latin America

TACTICS – SOCIAL MEDIA

Hampton By Hilton: The Seekender (2016)
rbb Communications

#GetYourPinkOn for Breast Cancer Awareness (2015)
Baptist Health South Florida

Engaging Young Execs in Support of Mental Health (2014)
David Lawrence Center, C2 Communications

TACTICS – SPEECHES

Founder’s Award Luncheon Speech (2018)
Community Foundation for Palm Beach and Martin Counties

TACTICS – PUBLICATIONS – BOOKS

In Case of Crisis Launches “The New Rules of Crisis Management” (2018)
The Hatcliffe Group LLC