2024 District Conference
AGENDA OVERVIEW
#SUNCON24
Thursday, July 25th
1:30 – 2:30pm: Welcome & Opening Keynote
2:30 – 2:45pm: Break
2:45-3:30: Breakout Sessions A
3:45-4:30pm: Afternoon Keynote
Check into hotel rooms, dinner on own
Evening (Time TBD): Opening Night Reception
Friday, July 26th
7:30 – 8am: Breakfast Buffet
8- 8:50am: Morning Keynote
9– 9:50am: Breakout Sessions B
10 – 10:50am: Breakout Sessions C
11-11:50am: Breakout Sessions D
12– 1:50pm: Lunch and Radiance Awards
1:50 – 2:15pm: Afternoon Break
2:25 – 2:50pm: Closing Keynote Speaker
2:50-3pm: Closing Remarks
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Keynotes
Molly McPherson, APR
Author of Indestructible: Reclaim Control and Respond with Confidence in a Media Crisis
Thursday Afternoon Keynote
The Strategic Storyteller: Mastering Crisis Communication in an Online World
Molly McPherson, APR will dive into how storytelling and crisis management intertwine on social media platforms, focusing on strategies for PR professionals to effectively use stories to control situations and maintain public trust. We’ll cover the impact of social media on crisis comms, how to use storytelling effectively, ways to engage and regain trust, and look at case studies showing how strategic storytelling has been successfully applied in real crises.
Bio
In Molly McPherson’s world, just about anything is a tell. That’s how The Boston Globe described McPherson’s work as a crisis communications expert who moonlights as a celebrity PR whisperer on TikTok.
As an APR-certified crisis management and public relations practitioner, McPherson uses her deep understanding of media culture to benefit her clients and the over half a million social media followers who look to her for insight into brand and celebrity actions, whether genuine or part of a PR stunt.
McPherson is the author of “Indestructible: Reclaim Control and Respond with Confidence in a Media Crisis” and a trusted voice on platforms like The Today Show, CNN, and NPR, as well as a commentator for major news outlets like The New York Times and the BBC.
Additional top-tier keynote speakers will be announced.
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